About

About AI Discovery Lab

AI Discovery Lab is a live development environment for the AI Discovery Standard — an open specification that makes websites machine-readable for AI agents.

This site serves three purposes:

1. Reference implementation — Every feature of the standard runs here in production. The /.well-known/ai endpoint, signed responses, content policies, knowledge base, and AI-optimized feed are all live.
2. Plugin testbed — The Rootz AI Discovery WordPress plugin powers this site. We use it to develop, test, and refine the plugin before releasing updates to the community.
3. Documentation and education — Developers, site owners, and AI builders can see exactly how AI Discovery works in practice, not just in theory.

The Problem We Solve

AI agents visit millions of websites every day, but there is no standard way for a site to say:

• Here is who we are (identity)
• Here is what we offer (capabilities)
• Here is what you may do with our content (policies)
• Here is structured knowledge about our domain (knowledge)

Without this, AI agents guess, hallucinate, or ignore sites entirely. The AI Discovery Standard fixes this with a simple JSON endpoint at /.well-known/ai.

Built by Rootz

Rootz Corp builds blockchain-anchored identity and attestation infrastructure. Our core principle: Origin, not Trust. Verify who published something, don’t just trust where it came from.

The AI Discovery Standard applies this principle to website-AI communication. Every response is cryptographically signed, so AI agents can verify the publisher’s identity independently.

Open Standard

The AI Discovery Standard specification is published under CC-BY-4.0. Anyone can implement it. The WordPress plugin is GPLv2+.

• Read the Standard
• Get the Plugin
• Scan a Site
• See Live Endpoints

Contact

Steven Sprague — steven@rootz.global
General — hello@rootz.global
AI Agent questions — ai@rootz.global